University of North Carolina

Fall 2016 Participants

UNC Winning Team

  • Will Schoeffler
  • Sarah Whitmore
  • Casey Long
  • Caroline Taylor

Fall 2016 Project Description

Copywriting and Communications students at UNC’s School of Media and Journalism were challenged to develop creative concepts that will grow excitement and awareness for FOX Sports PROcast surrounding Super Bowl LI.


Professor Profile



Dana McMahan joined the school’s faculty July 1, 2008. Prior to coming to the school, McMahan developed and launched her own company, specializing in products for women and children. The Laughing Turtle, Inc. currently operates in North Carolina and Virginia locations and includes retail, wholesale, and internet ventures. She formed her company after more than a decade as an advertising and marketing creative.

McMahan worked as an art director at various advertising agencies, including New York’s McCann-Erickson. She served as Creative Director of Charron, Schwartz and Partners and consulted extensively with McKinney as a creative in new business development. Her clients have included L’Oreal, Tiffany & Company, GE Capital, WestPoint Stevens, ABC News and Jameson Irish Whiskey, among others. She previously taught advertising creative as an adjunct professor in the school.

She is involved in many community organizations including board memberships with SECU Family House at UNC Hospitals, and Kidzu Children’s Museum. She serves as an advisory board member for UNC Center for Women’s Health Research, and Chapel Hill Preservation Society.

Photo Gallery

Bring Fox to My SchoolFox Sports University