University of North Carolina

Fall 2013 Winners - Life On NASCAR: Life At A Different Speed; #GrabYourCrew

MIchelle Brant

MIchelle Brant

Michelle Brant is a senior graduating from the School of Journalism and Mass Communication in the Advertising sequence. Michelle is also pursuing a double major in Economics. After graduation, she plans to move to New York or Washington, D.C. to work at an agency in corporate communications. Michelle says the FOX Sports program has exposed her to real life career experience unlike any class or internship she has had previously.

“This is the first opportunity I have had to go through the whole campaign process- from the formulating stage of creating the campaign, research, creating and finally implementing at the Daytona 500.”

“It was a one of a kind experience to see this all unfold before entering the industry next year, and has given me invaluable lessons I will take with me after I graduate.”

Cynthia Betubiza

Cynthia Betubiza

Cynthia is a senior undergrad pursuing a degree in Journalism with a concentration in the Advertising sequence. She also plans to graduate with an African Studies minor. After graduation, Cynthia is hoping to attend portfolio school for advertising. Her ultimate goal is to be a Creative Director in advertising and to explore other avenues for her artistic talents. Her passions outside of academia include music, culture, the Ghanian soccer team, good food, and film.

“My experience with the FOX Sports U program has been amazing. It has been such a great way of applying everything I’ve learned at UNC about campaigns in a way that was fun and dynamic.”

“This program allowed me to learn about a sport I would have never been exposed to otherwise.”

“Being able to actually go to Daytona was the icing on the cake in that we could finally see first-hand the passion of NASCAR fans, instead of merely referencing it. I had a great time with FOX Sports U and am grateful for the experience.”

 

Caroline Boese

Caroline Boese

Caroline is a Senior English major, who is also pursuing an Advertising minor before expected graduation in May. While Caroline has no concrete post-graduation plans yet, she is interested in working for an equine publication or company in an advertising, journalism, or public relations platform. Caroline dedicates her spare time to a horseback riding hobby. She has been competing locally with her horse since the age of five. Caroline also enjoys reading, exercising, traveling, and spending time with friends.

“FOX Sports U has given me invaluable real world experience that would be hard to find anywhere else.”

“With the help of FOX Sports U, I now have concrete skills that I can show future employers, which is something I didn’t have prior to this experience.”

“Going to the Daytona 500 with my team is one of the highlights of my college career and it never would have been possible without the generosity of FOX Sports U.”

“FOX Sports U gave me an incredible opportunity to experience life at a different speed.”

Amy Glenn

Amy Glenn

As an Army dependent, Amy moved around her whole life, but claims Fort Bragg, NC as her home. Amy is graduating this May with degrees in Strategic Communication and Peace, War, and Defense. She does not have any post-graduation plans yet, but hopes to be in a work environment where she can focus on communications. Eventually, Amy would like to be involved in international affairs, but is open to all opportunities! Outside of her career, Amy loves movies, college basketball, dogs, and the beach!

FOX Sports U provided me with an incredible educational, creative, and life experience!

Working with FOX Sports U helped me grow creatively, professionally, and as a team member. I have no doubt that the lessons I have learned through Fox Sports U will be lasting and applicable in the years to come.

One of the aspects of this experience that has been most apparent and striking is FOX Sports’ dedication to education. I have been so impressed by the helpfulness, encouragement, and generosity that all of the FOX Sports representatives have offered to the FOX Sports U students throughout this process. It is so clear that they want all of us to be successful as students and as young professionals.

Katie Sweeney

Katie Sweeney

Katie is a Senior English major and an Advertising minor from Tampa, Florida. After graduation, Katie would love to get a job in advertising or marketing, or go to graduate school to study British Romantic literature and then work in publishing. Katie currently works at The Daily Tar Heel as the Visual Managing Editor and loves photography. She is an active member in her sorority, Pi Beta Phi, and served on the executive board this past year. Katie has traveled to London every summer for the past four years and would love to end up living there. Katie loves to read, travel and cook.

It was such an incredible experience to watch our campaign transform and grow throughout the process, and then eventually see its execution.

 

FOX Sports University allows students to work for real-life clients. It is a unique classroom experience that translates into a real world experience.”

It was so encouraging to have the constant support and feedback from FOX Sports throughout the entire creative process.

Being able to go to the Daytona 500 and see our campaign put into action and all of the behind-the-scenes work was surreal.

 

Katie McNulty

Katie McNulty

Katherine “Katie” McNulty is a junior from Barrington, IL. Katie is in the Journalism and Mass Communication School at UNC Chapel Hill studying Advertising, as well as pursuing minors in both Spanish and Music. Katie serves as Webmaster and Vice President of Communications for Pi Beta Phi sorority. Katie also spends her time cheering on the Chicago Blackhawks and, of course, the Tar Heels. Upon graduation, Katie hopes to return to Chicago and work in an advertising agency on the account side.

FOX Sports U gave us the opportunity to come up with a full, media agnostic campaign for a client. This was something I had never done before!

Being able to see the campaign we created be put into action right away was thrilling! It was even more exciting to see people interacting with our campaign.

My experience with FOX Sports U is the highlight of my resume, and it is something that interviewers are always interested in and impressed by.

Working on this project from beginning to end was a great experience and an opportunity that many college students cannot get.

Kathleen Doyle

Kathleen Doyle

Kathleen is a Junior Advertising and History double major. She is enjoying one last year before having to decide her post-graduation plans, but her current dream is to move to New York to work in advertising. Within the Advertising realm, Kathleen has a particular interest in Account Management. She hopes to be involved in New Business Development long term. In her spare time, Kathleen enjoys traveling, cooking, running, working for UNC Dance Marathon, and of course UNC Basketball.

Working on a comprehensive campaign from start to finish for FOX Sports has been by far one of the most educational and rewarding experiences I have had at UNC.

I really appreciated how much FOX was genuinely invested in us learning and growing from our experience.

Being a part of FOX Sports University allowed us to see the potential of a great idea and has really inspired me to keep pushing towards my goals in advertising.

FOX Sports and NASCAR had more ways for fans to get involved and interact with the sport than any other sporting event I have ever been to.

Laura Vroom

Laura Vroom

Laura is a Senior Advertising major at the UNC School of Journalism and Mass Communication. Laura plans to pursue a career in Advertising after she graduates in May. Her personal interests include discovering great stories, exploring news, and enjoying her favorite spots in Chapel Hill.

 

Two of the most applicable and pertinent lessons I’ve learned from this experience are how to navigate the group creative ideation process and how to effectively pitch a campaign to a client.

Coming up with a winning idea took session after session of creating and scrapping ideas, doing research, and using each other as sources for inspiration and feedback. However, being able to communicate our ideas clearly to our client was worth all of the hard work and paid off with a once in a lifetime trip to the Daytona 500!

This program gave us a wealth of real world skills and opportunities.

 

Fall 2013 Project Description

In the fourth year of FOX Sports U, students at the University of North Carolina’s School of Journalism and Mass Communication revved up a partnership with NASCAR on FOX. Students specifically focused on NASCAR Speedweeks and the launch of the 2014 NASCAR season, highlighted by the Daytona 500 on FOX.

 

Professor Profile

Dana McMahan

Dana McMahan

Dana McMahan joined the school’s faculty July 1, 2008. Prior to coming to the school, McMahan developed and launched her own company, specializing in products for women and children. The Laughing Turtle, Inc. currently operates in North Carolina and Virginia locations and includes retail, wholesale, and internet ventures. She formed her company after more than a decade as an advertising and marketing creative.

McMahan worked as an art director at various advertising agencies, including New York’s McCann-Erickson. She served as Creative Director of Charron, Schwartz and Partners and consulted extensively with McKinney as a creative in new business development. Her clients have included L’Oreal, Tiffany & Company, GE Capital, WestPoint Stevens, ABC News and Jameson Irish Whiskey, among others. She previously taught advertising creative as an adjunct professor in the school.

She is involved in many community organizations including board memberships with SECU Family House at UNC Hospitals, and Kidzu Children’s Museum. She serves as an advisory board member for UNC Center for Women’s Health Research, and Chapel Hill Preservation Society.

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