University of North Carolina

Fall 2017 Project Description

Advertising Creative students at the Journalism School at UNC were challenged by FOX Sports Brand Activation Team to generate creative ideas that bring brands to life through branded content, digital media, and social media tactics surrounding FOX Sports Programming.

 

Professor Profile

Dana McMahan

Dana McMahan

Dana McMahan joined the school’s faculty July 1, 2008. Prior to coming to the school, McMahan developed and launched her own company, specializing in products for women and children. The Laughing Turtle, Inc. currently operates in North Carolina and Virginia locations and includes retail, wholesale, and internet ventures. She formed her company after more than a decade as an advertising and marketing creative.

McMahan worked as an art director at various advertising agencies, including New York’s McCann-Erickson. She served as Creative Director of Charron, Schwartz and Partners and consulted extensively with McKinney as a creative in new business development. Her clients have included L’Oreal, Tiffany & Company, GE Capital, WestPoint Stevens, ABC News and Jameson Irish Whiskey, among others. She previously taught advertising creative as an adjunct professor in the school.

She is involved in many community organizations including board memberships with SECU Family House at UNC Hospitals, and Kidzu Children’s Museum. She serves as an advisory board member for UNC Center for Women’s Health Research, and Chapel Hill Preservation Society.

 

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