University of Minnesota

Fall 2015 Winners

Grady Linnihan

Grady Linnihan

Grady is a recent graduate of the University of Minnesota with a degree in Strategic Communication. He is managing the social media accounts for one of Minnesota’s U.S. Congressmen, but he is working towards becoming a copywriter. He likes good movies, funny people, and golfing (preferably in nice weather).

“Fox Sports U is the closest thing a student will experience to a real advertising pitch.”

“Producing original campaign ideas is an integral practice for students aspiring to be in the advertising or marketing industries.”

“The competitiveness is fun. It gives students a taste of what is needed to beat out your competitors to win a client.”

Annie Holicky- Michaels

Annie Holicky- Michaels

Annie Holicky- Michaels is from Minneapolis, Minnesota. She recently graduated from the School of Journalism and Mass Communication at the University of Minnesota, where she studied Professional Strategic Communications. Annie’s background includes sales and a marketing internship in London. In the future, she plans to pursue a career in strategy at an ad agency and hopes to experience working abroad again

“This experience with Fox Sports University was truly unique in bringing the real world into the classroom and providing the opportunity for our ideas to be executed”

“Fox Sports U is incredibly valuable for aiding students in their future careers”

“Working on the Fox Sports Go app was native to us. Tying in the Timberwolves challenged our creativity”

 

Tiffany Luong

Tiffany Luong

Tiffany Luong is a December 2015 graduate of the University of Minnesota majoring in Advertising with minors in Business Management and Studies in Cinema and Media Culture. Having had wonderful experiences participating in a host of advertising clubs and communities throughout her college career, it was clear that was probably where she should pursue a career. Post graduation, she was delighted as her internship in Fallon Worldwide’s media department turned into a full-time job. So far, she’s having a good time. In her free time, she likes to take poorly lit photos of food she is about to eat.

“It was a great opportunity to work on an initiative surrounding the Timberwolves during one of its most memorable and emotional seasons.”

“It was great tackling the challenge of streaming and how it paired with linear television. As a dilemma many networks are attempting to find a solution for, allowing us to work through promotion of FSGo was a great opportunity to gain insights and experience into how content technology is changing.”

 

Fall 2015 Project Description

FOX Sports North challenged University of Minnesota students with developing an integrated marketing campaign to promote FOX Sports’ TV Everywhere app, FOX Sports GO. Students worked to present strategies and tactics that will increase awareness, downloads, and streaming of the Timberwolves games on FOX Sports GO.

 

Professor Profile

Steve Wehrenberg

Steve Wehrenberg

Steve brings more than 35 years of professional strategic communications experience to the faculty, including the last six as CEO of advertising agency Campbell Mithun. Starting in public relations, he shifted to copywriting, but then spent nearly 30 years in account, strategic and agency leadership positions. As head of strategic planning and integration, Steve created many of Campbell Mithun’s suite of strategic planning tools, many of which he uses today to teach Generation and Selection of Communications Strategies in the Professional M.A. Program. His efforts won a Jay Chiat Silver Award for Account Planning in 2008.

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