University of Florida

Spring 2009 Winners

Alli Schnur

Alli Schnur

Alli Schnur is from St. Petersburg, Florida. She will graduate in the fall of 2009 with a B.S. in Advertising. She would love to work as a creative for an innovative and fun advertising agency. Having Sun Sports as our clients this past semester has been the most beneficial real-world experience I’ve had in college. We were asked to spread our campaign idea across many different mediums and working with such an extensive and detailed campaign was truly a great learning experience. This summer she plans on working with an advertising agency in Tampa, Florida.

Andrea Simon

Andrea Simon

Andrea is an aspiring art director. She recently graduated with a B.S. degree in Advertising. Her dream is to obtain a job at a prestigious advertising agency in New York City. Before becoming a Gator, Andrea grew up in Coral Springs, Florida. She always knew that she wanted to pursue a career in a creative field, especially after winning the Miami Herald Silver Knight Award for Art in high school. Within this past year, she led the winning group for Zimmerman Advertising Agency’s UF competition to launch the 2009 Nissan Cube. My involvement provided me with first-hand leadership experience in working with an advertising team. She was honored to participate in the partnership with Sun Sports.

Christina Burnham

Christina Burnham

Christina is from Fort Walton Beach, FL where she spent a lot of her days enjoying the beach. She will graduate in the spring of 2010 with a B.S. of Advertising and B.A. of Sociology. After graduation, it is her ultimate goal to work as a creative in an advertising agency. She is inspired by innovative design, clever communication and a fresh approach to advertising. Having the opportunity to work with Sun Sports has been an incredible opportunity that has exposed her to so many different areas of advertising and creative marketing.

Hanna Palmer

Hanna Palmer

Hanna Palmer is from Jacksonville, FL. She is an Advertising Major with an outside concentration in Business Administration. She will graduate in May 2010 and plans to pursue a career in music marketing. Hanna’s past creative work experience includes production and music promotion. She’ll be spending the summer working with human trafficking victims in Cambodia, helping her sister with wedding planning, and participating in the Collegiate Leadership Experience of Jacksonville.

Ashley Bowden

Ashley Bowden

Ashley is from Jacksonville, FL where she lived for all 21 years of my life. She will graduate in May of 2010 with a B.S. in Advertising and minors in Art History and Education. Upon graduation, she would like to either pursue a job at an advertising agency within the creative department or continue her education at a portfolio school. Ashley’s favorite thing about advertising would have to be the “ah ha” moment when everything clicks. She is grateful to have had the opportunity to work as a copywriter on the “Breakfast with the Gators” campaign for Sun Sports.

Kimberly Oquindo

Kimberly Oquindo

Kimberly is a 4th year senior in the University of Florida. She will graduate in December 2009 with a B.S. in Advertising and a minor in Business Administration. After graduation, she plans to go to graduate school for International Business. In the future, she aspires to be a brand manager working with international clients. Working with Sun Sports for the Breakfast with the Gators campaign has been such a privilege. Creating a campaign from the ground up with my partner has taught me a lot about my strengths and the reality of the industry.

Rachel Eichenbaum

Rachel Eichenbaum

Rachel was born and raised a Gator. She is a passionate fan of Gator sports. She prepares to graduate from the University of Florida in May 2009 with a B.S. in Advertising. Rachel will remember game days in the Swamp as the glorious moments of her college experience. During her undergraduate career, Rachel held active leadership positions in Ad Society and various internships in advertising. She embraced the opportunity to be involved with this campaign. Sun Sports offered the students creative liberty and hands-on involvement in the process from conception to production, which was truly invaluable experience.

Shane Fryer

Shane Fryer

Shane is from Coconut Creek, Florida. He will graduate with a B.S. in Advertising in 2010. Upon graduation, his goal is to work as a creative in an advertising agency. His ultimate dream is to live and work in New York. My past work experience includes working as an independent graphic and web designer. Working with Sun Sports on this campaign has been an incredibly exciting and educational experience that he will value forever.

 

Spring 2009 Project Description

University of Florida students were challenged by SUN Sports to develop a comprehensive marketing campaign for SUN Sports program, “Breakfast With the Gators.” Students were tasked with defining and elevating the profile of Breakfast with the Gators to increase viewership and build a loyal following.

 

Professor Profile

Robyn Goodman

Robyn Goodman

Goodman earned her Ph.D. at the University of Texas in 2000. Her dissertation was “Mirroring Mediated Images of Women: How Media Images of Thin Women Influence Eating Disorder-Related Behaviors and Women’s Negotiations of These Images.” She received her M.A. in mass communications at the University of Texas and a B.J. in magazine journalism at the University of Missouri.

Prior to graduate school, she was a sports reporter and later on a feature page and Sunday magazine designer at the Columbia Missourian. After leaving Missouri, she worked as an advertising graphic designer at the Iowa City Press-Citizen. In 1995, she entered graduate school while also working in public relations at the Texas Petroleum and Convenience Store Association and soon after as a freelance graphic designer and public relations consultant on several projects including a Lawrence Erlbaum book cover and printed materials for the American Society of Civil Engineers. Her work with Fox Sports has earned her a bronze Telly and a silver regional Addy.

She has been recognized and received awards for her scholastic work and teaching including a university fellowship that is awarded to the top 5 continuing doctoral students at the University of Texas, top conference papers from ICA, AEJMC, and AMHCR, and the International Communication Association’s award for excellence in teaching by a graduate student. Her work is published in Journalism and Mass Communication Quarterly, Visual Communication Quarterly, and Public Understanding of Science.

She teaches Copywriting and Visualization and Advanced Creative at the undergraduate level.  Graduate courses include Advertising Research Methods and Visual Communication Theory and Method.

Her research interests are visual communication, health communications, and gender, race, and media.  Her current research looks at media and cosmetic surgery and emotional responses to beauty types in advertising.

Photo Gallery

Bring Fox to My SchoolFox Sports University