Syracuse University

Fall 2017 Project Description

Syracuse Students at Newhouse were challenged by FS1 Original Programming to generate a creative marketing and brand campaign for the launch of FOX Sports Films.

 

Professor Profile

Ed Russell

Ed Russell

Ed Russell spent 25 years in the advertising business working for some of the largest and best known firms in the world. He has worked on most every product category in nearly every market around the globe.

He began his advertising career as a copywriter with one of the most awarded agencies in Chicago. Following graduate school, he went to work for Saatchi & Saatchi in New York City. In 1989, he moved to Frankfurt, Germany as European Account Director of Saatchi & Saatchi’s largest business; Ariel detergent (Tide in Europe). The Berlin Wall came down six months after he arrived, and suddenly he had the job of opening a dozen new offices all over Eastern Europe.

After his stint in Germany, Russell moved east to become CEO of Leo Burnett’s office in Warsaw, Poland. Though the country initially had no advertising business, the Warsaw office became Leo Burnett’s third most award-winning office in the world.

Russell later moved to Leo Burnett’s Chicago headquarters, where he led the agency’s Procter & Gamble international business, their second largest global business. Russell was responsible for 410 brands in 98 countries and managed nearly $1 billion in billings. The agency won more new business from P&G during this time than in their entire history.

Russell wrote Leo Burnett’s international training program, “LeoSmarts.”
He is the author of “The Fundamentals of Marketing” from AVA Academic Publishing and various other writings.

He splits his time between Syracuse, NY and the Adirondack Mountains. He is married with two daughters; one a social worker and one a media planner at Crispin Porter + Bogusky in Boulder, CO.

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