St. John's University

Fall 2017 Project Description

Sport Management students in the College of Professional Studies were challenged by FOX Sports Marketing team to generate an integrated marketing campaign for the 2018 U.S. Open at Shinnecock Hills.

 

Professor Profile

Alanna Harman

Alanna Harman

Dr. Harman is an active researcher in the area of sport media and organizational behaviour. She began her research at The University of Western Ontario in Canada, and is now an Assistant Professor at St. John’s University in New York City. She specializes in the area of social media, with particular focus on athlete presentation and management strategies, and the portrayal of female athletes in sport media. Her work has resulted in several publications and presentations related to those topics.

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