Spring 2016 Winners - SMU Winning Team
Shannon Tuohy is from Basking Ridge, NJ and recently graduated from SMU with a BBA in Marketing and a Minor in Psychology. Last summer, she interned for IBM in the Summit Sales Program. In August, she will move to New York City to work for IBM full time. Her interests include cooking, watching sports and traveling internationally.
This project was the perfect mix of challenging and rewarding. We were determined to win, and our hard work paid off in the end!
Working with Fox Sports Southwest was the most hands-on marketing experience I received throughout my time at SMU. It really prepares you for a marketing position.
This experience with Fox Sports has become one of the most unique parts about my resumé. I am so glad that I decided to take this course!
Tess is from Ft. Lauderdale, Florida. She graduated in May 2016 from Southern Methodist University with a BBA in Marketing and BA in Markets and Cultures. After graduation, she will return to SMU to earn her Masters of Science in Business Analytics from the Cox School of Business. She hopes to pursue a career in marketing research and analytics in the consumer goods or entertainment industry.
The FOX Sports University program offers students a chance to work on real life projects that impact the business.
Working with FOX Sports professionals was such a rewarding and educational experience.
The thought-provoking assignment pushed us to work hard all semester to develop innovative ideas for our client.
Meagan was born and raised in Colorado before finding her way down South to attend Southern Methodist University. She spent her four years in Dallas exploring, studying abroad, and creating a career in Marketing; something she knew she wanted since she was little. She never faltered in that desire, and graduated with a B.B.A. in Marketing with minors in Psychology and Advertising. Being a huge extrovert, Meagan surrounds herself with people in everything she does. This is what lead her to be a Solution Specialist within the IBM sales force in San Francisco post college. When she isn’t at work, Meagan can be found skiing, playing with animals, or cheering on one of her favorite, but consistently poor preforming, sports teams.
The Fox Sports U program put me in a position where I was working with a team in a whole new setting. With deadlines, challenges, and the little victories along the way, I learned to work with a variety of people in a professional setting as opposed to a strictly educational one. That is one of the most valuable things I walked away with senior year.
The most difficult part about a transition into the work force is the perception of being too young or unprepared. Fox Sports gave me a chance to prove to myself, and my colleagues, that I was well versed in the ways of the professional world.
Fox Sports U was fun!! It was a great way to learn a ton about a company, how it works, and how to brainstorm ideas. It really bonds the team, and that is why I think we were so successful.
Spring 2016 Project Description
FOX Sports University challenged students at Southern Methodist University to develop and recommend a cohesive digital marketing strategy that targets sports fans in the FOX Sports Southwest footprint. Students designed unique and creative tactics to increase engagement, help reach new audiences, increase the potential for monetization across digital platforms, and ultimately drive tune-in.