Rutgers University

Fall 2016 Winners - Rutgers Winning Team

Vanessa Martinez

Vanessa Martinez

Vanessa Martinez graduated from Rutgers University with a BA in Communications and minor in Environmental and Business Economics. She is currently pursuing an MBA at Rutgers Business School with concentrations in Marketing, and Marketing Research and Insight Analytics. After graduating with her Bachelor’s Degree, Vanessa’s close friend suggested she set herself with the goal of visiting ten countries in ten years. She visited France, Italy, Netherlands, Costa Rica, Jamaica, Haiti, Mexico, Cambodia, Philippines, and Belize in three years. Now, she continues her wish to learn foreign cultures, at least one country each year. Vanessa’s appreciation for the intersection of art and psychology within the systematic nature of marketing is what drives her interest in formulating and developing ideas that furthers our understanding of human nature​​ and behavior.

This kind of project is where I thought I wanted to take my career after graduation – now I am certain it is!

Having the opportunity to work on such an immersive and extensive project is a much needed experience.

Thank you Fox Sports for this amazing opportunity and all your feedback and responses throughout the way.

Lana Vayda

Lana Vayda

Lana Vayda is a Rutgers Business School (RBS) MBA candidate with a duel concentration in Marketing and Global Business, and graduates in May 2017.  She is from Hoboken, NJ and has a Bachelor’s degree in Finance as well as her real estate licenses in New York and New Jersey. She has worked in real estate, but upon graduation is hoping to apply the skills learned in her MBA program to a career in marketing. In her spare time Lana enjoys reading, museums and traveling with her son.

To be able to get real life insights from the FS1 executives was an invaluable experience for a business student.”

My favorite part of the project was being able to use market research to develop creative solutions to the problem posed by FS1.

Working collaboratively on the project has taught me how to value others ideas and incorporate with them with my own in order to reach a common goal

 

Fall 2016 Project Description

FOX Sports University challenged Rutgers University Business School with a semester-long Consumer Research project. Students were tasked with researching into FS1 College Football branding and suggesting ways to raise FS1 College Football awareness.

 

Professor Profile

ASHWANI MONGA

ASHWANI MONGA

Dr. Ashwani Monga is Professor of Marketing and Chair of the Marketing Department at Rutgers Business School. He has taught undergraduate, master’s, and doctoral courses, and is the recipient of several teaching awards. Dr. Monga’s research is in the area of consumer judgment and decision making, particularly with respect to time (time-money differences, waiting time and patience, etc.). He is an Associate Editor at the Journal of Consumer Psychology, and is on the Editorial Review Boards of the Journal of Consumer Research and the International Journal of Research in Marketing (and has previously served on the ERB of the Journal of Marketing and the Journal of Consumer Psychology). His research has appeared in the following journals (in alphabetical order): Journal of Consumer Psychology, Journal of Consumer Research, Journal of Experimental Social Psychology, Journal of Marketing, Journal of Marketing Research, Journal of Retailing, Marketing Letters, and Organizational Behavior and Human Decision Processes. Dr. Monga holds a B.Tech (National Dairy Research Institute, Karnal), an M.B.A. (Indian Institute of Management, Ahmedabad) and a Ph.D. (University of Minnesota, Twin Cities). Prior to joining academia, he worked a few years in the industry.

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