The Ohio State University

Spring 2017 Project Description

Students in the Fisher College of Business at Ohio State were challenged by FOX Sports Ohio to develop an extensive marketing plan to drive social engagement with FOX Sports Ohio’s Twitter accounts using the network’s full suite of assets.

 

Professor Profile

Deborah Mitchell

Deborah Mitchell

Deborah Mitchell joined the Fisher Marketing & Logistics faculty team Spring 2012. She has previously taught at University of Wisconsin-Madison, Northwestern University, Stanford, University of Pennsylvania, Cornell, and Temple University. In the past she has been executive director for the Center for Brand and Product Management at University of Wisconsin as well as Associate Dean for the Enterprise MBA Programs and Marketing Services.  Dr. Deborah Mitchell is also the founder and president of Cypress Consulting, a successful marketing corporation with several high profile clients.  Several of her research articles were published in scholarly publications including Journal of Consumer Research, Journal of Consumer Psychology, and others.

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