New York University

Fall 2014 Winners - YES YOU CAN

Fabian Gorsler

Fabian Gorsler

Fabian Gorsler grew up in Bangkok, Thailand and was raised in a German household for 18 years before coming to New York to study Sports Management at NYU. He has chosen Sports Media as his concentration and will be graduating in May 2015. Fabian is hoping to pursue a more creative career in the marketing or advertising industry with a focus on brand, product and/or event marketing. Through the Fox Sports University program, Fabian has developed a strong interest in working on marketing campaigns and would like to build on his success by adding to his growing portfolio. Soccer is his passion and he would love to, someday, find himself heading up the marketing department at a top European soccer club.

“The Fox Sports University challenge really piqued my interest in working on creative campaigns and opened my eyes to a whole other line of work.”

“Not only was the IMC that we created for YES a valuable experience and great learning process, it was fun too as it allowed us complete freedom and to get as creative as we wanted.”

“Hands down my favourite class/project at NYU and something that has actually helped boost my portfolio and make me a more qualified candidate for the jobs I have been applying to.”

 

Alexandre Terrian

Alexandre Terrian

Alexandre Terrien is half French and half Japanese and grew up in Tokyo and Paris. After 10 years in Paris, he moved to New York City to study Sports Management at New York University. During his time at the university, Alexandre worked with a host of different companies as an intern, including Reebok and SKY Italia, and also participated in the NYU Scholars program. In January of 2015, after three and a half years of studying, Alexandre graduated from NYU. Currently, he is doing an internship with Juventus Football Club in Torino, Italy. After his venture with the Italian football giant, he hopes to continue working in the European, Asian or North American football industry.

“The lesson I learned from the Fox Sports University program is that the ability to listen is arguably the most valuable skill one can have. It can transform one simple idea into a detailed marketing plan, it can help you come up with new ideas, and it can be the difference between success and failure.”

“A diverse team is the best team. We had four profoundly dissimilar members from different backgrounds and hobbies in our group. Of these four members, only one teammate was an avid baseball fan – which seemed to be a problem for a baseball related challenge. Yet, we were all able to contribute in our own way. The baseball fan knew the industry well, which was obviously important, but those who knew less about the sport provided a different perspective of the industry and that was what gave us our edge.”

“I took the class throughout the last semester of my college career. After having graduated and begun working, I can say that preparing a real-world marketing plan and actually presenting it to notable managers was the perfect segue into the work environment.”

 

Fall 2014 Project Description

For the first time ever, New York University partnered with the YES Network. Students were challenged to create a marketing campaign that targeted a younger and more diverse demographic for MLB’s New York Yankees and their 2015 season. The teams produced campaigns filled with concepts and ideas to drive viewership among this demographic.

 

Professor Profile

David Hollander, J.D.

David Hollander, J.D.

Clinical Assistant Professor of Sports Management

New York University Tisch Institute for Sports Management, Media and Business

Professor Hollander’s courses include Introduction to Sports Management, Marketing of Sports and Events, Public Relations, Consumer Behavior, Leagues and Governing Organizations, Amateur Sports Governance, Leadership and Organizational Behavior, Emerging Issues and Fox Sport University.

David Hollander has a B.A. from Brandeis University and a J.D. from Quinnipiac University School of Law.

For years, Dave Hollander has been an author and columnist writing on sports and social issues in national online and print publications including The Huffington Post (its first sports writer), AOL Sports, SI.com (the Sports Illustrated website), Slate, and Interview ; well known for his hundreds of interviews with notable sports and show business personalities.

As The New York Times columnist Selena Roberts remarked:

“Dave Hollander doesn’t just interview sports figures. He has conversations with them that are so natural, you feel as if you are sitting around a kitchen table, talking sports and life with some of the most intriguing people. With his smart, and sometimes irreverent approach, Dave offers the thinking athlete room to think.”

Hollander writes books. He authored the critically acclaimed 52 WEEKS: Interviews with Champions! (The Lyons Press 2005), and Reluctant Hero: A 9/11 Survivor Speaks Out About that Unthinkable Day, What He’s Learned, How He’s Struggled and What No One Should Ever Forget (Skyhorse Publishing 2011). An attorney by trade, Hollander also co–authored a bestselling guide to law schools in America, The Princeton Review’s The Best Law Schools (Random House 1998).

Making his mark in television, Hollander was Executive Producer, Creator and writer for Gate D, a hip, fast-paced variety show for young fans of the New Jersey Nets on Fox Sports New York , 1998–1999 and was Executive Producer /Co-Creator of Album Covers on MTV2, featuring Dashboard Confessional, Michael Stipe, Guster and The Violent Femmes, 2004.

An accomplished live event impresario, Hollander co-founded and directed The Arlene’s Grocery Picture Show 2001-2005, the largest annual independent film festival in New York City, created 3 Farms (2002–2004) , a free not-for-profit concert series in Manhattan’s East River Park Amphitheater for which he received the 2004 NYPD 7th Precinct “Award for Community Service”. In December 2009 he produced and emceed the first-ever New York City-wide youth sports awards show: The PINKY Awards with WPIX-11, earning a special proclamation from Mayor Bloomberg’s office. In December 2012, Hollander pulled off the improbable but wildly successful Washington Heights Pinball Open, a tour sanctioned pinball tournament in Northern Manhattan featuring multiple world champions. In 2010 Hollander was appointed to the Advisory Board of The Ultimate Block Party; an international movement of educators, scientists, authors and CEO’s committed to redefining and restoring the idea of “play” in children’s lives.  In October 18, 2014, Hollander will produce the CRAZY 8 Cartoon Festival, a day/night celebration of comic and cartoon art on 8th Street, Greenwich Village, NYC.

Receiving the highest divisional award in “Teaching Excellence” from New York University Tisch Institute for Sports Management, Media and Business in 2012, Hollander continues to be a popular guest speaker with universities, conferences, corporate and community groups and has made numerous broadcast media appearances including CNN, FOX, Wall Street journal TV, Bloomberg Television, WFAN, NPR radio and SIRIUS Satellite Radio. He has advised industry leaders such as the Brooklyn Nets, New York Islanders, Hanshin Tigers, Victory Journal, espnW, and Sony Pictures Classics. In 2013, Trans Insight Corporation gave Hollander their “Distinguished Service Award” for his “consistent and outstanding dedication … to the sharing of ideas and scholarship with students and academicians from Japan … in the field of Sports Business.”

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