Northwestern University

Spring 2015 Winners - Winners

Ari Ross

Ari Ross

Ari Ross is a junior from Cleveland, Ohio majoring in journalism, economics and integrated marketing communications. Ross is heavily involved with WNUR Sports, the student sports radio station, at Northwestern and hopes to pursue a job in sports broadcasting when he graduates in 2017. Along WNUR Sports, he is also involved with NNN Sports, Northwestern Hillel and AEPi at Northwestern. An avid Cleveland sports fan, you can always find Ari wearing his favorite Cleveland Indians hat.

“The experience of working with FOX Sports University was invaluable and helped me land an internship with FOX Sports Ohio this past summer.”

“Being able to design a program for the Big Ten Network with FOX Sports University was an incredible experience, and a nice change of pace from the same-old lecture classes.”

 

 

Spring 2015 Project Description

In the spring of 2015, FOX Sports partnered with Northwestern’s Medill School of Journalism and Mass Communication for the 2nd semester of the 2014-2015 school year.  Students were challenged with analyzing the FOX Sports Supports brand and finding new ways to raise awareness for both FOX Sports and its community partners.

 

Professor Profile

Marty Kohr

Marty Kohr

Marty began teaching at Medill IMC program in 2008 after a 34-year career in integrated marketing communications at DDB, Y&R, Hal Riney and Leo Burnett on brands that include Budweiser (“Whassup!”), The Chicago Tribune, Heinz and Kellogg. He teaches persuasive messaging and entertainment marketing courses for undergraduate and graduate IMC students. Marty is also part of the Medill Career Services team working to strengthen employer engagement for the benefit of Medill students today as well as tomorrow.

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