Northwestern University

Fall 2017 Project Description

Medill School of Journalism students were the first to integrate National Geographic into the FOX Sports U program. Students were tasked with pitching strategies for bringing National Geographic’s CHASING GENIUS to campuses nationwide.

 

Professor Profile

Marty Kohr

Marty Kohr

Marty began teaching at Medill IMC program in 2008 after a 34-year career in integrated marketing communications at DDB, Y&R, Hal Riney and Leo Burnett on brands that include Budweiser (“Whassup!”), The Chicago Tribune, Heinz and Kellogg. He teaches persuasive messaging and entertainment marketing courses for undergraduate and graduate IMC students. Marty is also part of the Medill Career Services team working to strengthen employer engagement for the benefit of Medill students today as well as tomorrow.

Bring Fox to My SchoolFox Sports University