University of Nebraska

Spring 2018 Project Description

In collaboration with the Big Ten Network (BTN), FOX Sports U challenged students at the University of Nebraska to create a comprehensive marketing campaign that BTN can utilize to promote BTN Tailgate from a television viewership perspective.

 

Professor Profile

Frauke Hachtmann

Frauke Hachtmann

Frauke is a professor and current head of the advertising and public relations sequence in the College of Journalism and Mass Communications at the University of Nebraska. She teaches a variety of courses, including ADPR Campaigns, ADPR Research, and Global Advertising. A former student-athlete in women’s tennis at UNL, she spent seven years with the Nebraska Athletic Department as a media coordinator. Her interest and experience in sports are also reflected in her research. She recently published an article in the International Journal of Sport Communication about Big 10 Athletic Departments’ social media strategies.

Professor Profile

Kelli Britten

Kelli Britten

Kelli Britten is an advertising and public relations lecturer at the College of Journalism and Mass Communications. She also serves as the UNL Ad Club advisor.
Most recently, Britten was the head of marketing in the Americas for global manufacturing company, IAC Acoustics. Britten also spent several years at Junior Achievement as both the program director and director of marketing and special event, as well as working at agencies in Lincoln.
She earned her undergraduate degree in business administration from Peru State College in Peru, Nebraska, and graduated from UNL in 2013 with a master’s in journalism and mass communications. Britten is pursuing a Ph.D. in human sciences with a specialization in leadership studies at UNL.

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