University of Missouri

Spring 2017 Project Description

AdZou students at Missouri’s School of Journalism were challenged to develop a strategy that FOX Sports Midwest can utilize to raise excitement for FOX Sports Midwest within the 18-25 demographic.

 

Professor Profile

Scott Fuenfhausen

Scott Fuenfhausen

Scott Fuenfhausen, BJ ’86, is an instructor for AdZou, the strategic communication capstone course. Before coming to Columbia, Fuenfhausen worked in advertising on the client side for a Fortune 500 business-to-business company in St. Louis. After five years, Fuenfhausen moved into the agency side of the industry and worked in account services for advertising agencies in St. Louis and Chicago for the next 12 years. His work included numerous consumer as well as industrial accounts including: Hostess, Wonder Bread, Char-Broil grills, Texas Boot Company, Schlage, Behr Paint and American Trans Air. Fuenfhausen received his MBA from Fontbonne University in St. Louis and his teaching certification from Avila University in Kansas City.

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