University of Missouri

Spring 2013 Winners - #OneGoal

Ben Schwenker

Ben Schwenker

 

Ben Schwenker is a natural born lefty always scheming outside of the box. But when he’s not pondering the errors of his rebellious ways, he spends time developing ideas and living life through social media, the outdoors, and exercise. You can find him around the community volunteering with Media Relations for Mizzou Athletics and working for Residential Life as a marketing intern streaming educational content on YouTube to underclass students. At the end of every day, he winds down with friends, food, and laughter just moments before his strict regimen of eight-hour rapid eye movement.

 

“I’ve never had a more academically enlightening and exciting experience in my college career.”

“There is no better way that I’d want to bring my final year of college to a close than with the [FOX Sports] University by my side every step of the way.”

“I’ve always been told that college is one of the most exciting times in life. No doubt about that. But to be honest, I’m not sure a college career could be topped off any other way without an experience that FOX [Sports] University provided. As college comes to a close, memories will fade away, but this extraordinary experience will never be forgotten.”

 

Colleen Maag

Colleen Maag

Colleen Maag recently graduated from the University of Missouri with a Bachelor’s degree in Journalism and a minor in Business. As the team’s Art Director, Colleen’s role was to design visuals worthy of the campaign’s powerful message. She will be returning to her home city of Chicago to work as an advertising creative.

 

“Creating a campaign for FOX Sports was equally as challenging as it was rewarding. Being handed such a massive opportunity inspired work that exceeded even my own expectations.”

“As a fresh addition to the advertising job market, I am now equipped with the competitive advantage of a national campaign in my portfolio.”

Vincent Tacchi

Vincent Tacchi

Vincent Tacchi is a spring 2013 graduate of the University of Missouri School of Journalism, majoring in Strategic Communication. He will be returning to Missouri in the fall of 2013 to pursue a master’s degree in the same field. A native of the Chicagoland area, Vincent plans to return to Chicago to work as an account executive for an advertising agency following graduate school. His spare time is spent maintaining fluency in the Italian language, planning his next trip to Italy and watching the NFL and international soccer.

 

“The opportunity to work with my group as an advertising agency with a professional and prestigious client like FOX Soccer is what made this experience so great to me.”

“FOX Soccer’s advice and consistent help and guidance throughout the semester was truly beneficial to our group as we created our campaign for the 2015 FIFA Women’s World Cup.”

 

Marcelle Marsh

Marcelle Marsh

Marcelle Marsh is a recent graduate from the University of Missouri with a degree in Journalism, specifically Strategic Communication. When she’s not studying or working, you can find her reading fashion blogs, watching hockey, doing Pilates or at the shooting range. She is an Account Administrator at Lockton Companies Inc., and looks forward to a career in Account Management.

 

“Working on an advertising campaign for such a well-known client like FOX Sports was a great experience.”

“[FOX Sports] University offered great real-world experience. I learned a lot of skills that can be used in any career.”

William Lynch

William Lynch

William Lynch is recent a graduate of the University of Missouri School of Journalism. He enjoys outdoor activities such as golf, skiing and soccer. He is a big fan of all things Chicago, especially the sports teams and food. He hopes to get into the creative side of the advertising business.

 

“The tools and critiques given to me by FOX Soccer helped me to better understand what’s expected of me in the business of sports advertising.”

“Knowing that your work might potentially be seen by millions of soccer fans made this unlike any other project assigned to me throughout my college career.”

“Having FOX Soccer as the client for our capstone project was a real treat, it gave me something I could really sink my teeth into as well as relevant experience related to my future industry.”

“Working for FOX [Sports] U gave me practical real world experience which will directly apply to my chosen career path.”

 

Spring 2013 Project Description

FOX Sports U students at the University of Missouri’s School of Journalism were challenged to create a comprehensive marketing campaign for FOX Sports’ soccer coverage and telecasts of the FIFA World Cup. The main application of this campaign revolved around the 2015 Women’s Cup in Canada. Students focused on how to engage fans and enhance enthusiasm for soccer among viewers while emphasizing FOX Sports as the new home of the World Cup.

 

Professor Profile

Scott Fuenfhausen

Scott Fuenfhausen

Scott Fuenfhausen, BJ ’86, is an instructor for AdZou, the strategic communication capstone course. Before coming to Columbia, Fuenfhausen worked in advertising on the client side for a Fortune 500 business-to-business company in St. Louis. After five years, Fuenfhausen moved into the agency side of the industry and worked in account services for advertising agencies in St. Louis and Chicago for the next 12 years. His work included numerous consumer as well as industrial accounts including: Hostess, Wonder Bread, Char-Broil grills, Texas Boot Company, Schlage, Behr Paint and American Trans Air. Fuenfhausen received his MBA from Fontbonne University in St. Louis and his teaching certification from Avila University in Kansas City.

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