Michigan State University

Spring 2017 Project Description

Michigan State Journalism students were challenged by FOX Sports Detroit to develop creative strategies around their digital property, @The313, on social media and on FOXSportsDetroit.com.


Professor Profile

Joanne Gerstner

Joanne Gerstner

Joanne C. Gerstner is an award-winning sports journalist, author, expert/speaker, and Sports Journalist in Residence in the MSU School of Journalism.

Her work appears in outlets such as New York Times, USA Today, ESPN.com, and the Detroit News. Gerstner is the co-author of the 2016 critically acclaimed Oxford University release, Back in the Game: Why Concussion Doesn’t Have to End Your Athletic Career, with sports neurologist Dr. Jeffrey Kutcher.

She received the prestigious Knight-Wallace Fellowship (University of Michigan) 2012, focusing on sports neurology. She then became the first sports journalist in the world to win the Jacobs Fellowship Prize (2015), to research neuroscience, children, and sports in Zurich.

She has been at MSU since Fall 2014, teaching core classes, creating new programs as Sports Journalism Study Abroad, and mentoring students.

Gerstner is the past president and chair of the Association for Women in Sports Media (AWSM). She was the inaugural 2014 AWSM Ann Miller Award recipient, for contributions and leadership to the organization.

In 2017, she was won the Association for Women in Communication-Detroit Headliner award, for outstanding personal and professional achievement, and the Faculty Impact award from the Michigan State University College of Communication Arts and Sciences for positive leadership and impact on students.

Gerstner is an alumna of Oakland University (B.A.) and the Medill School of Journalism at Northwestern University (M.S).

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