Marquette University

Fall 2017 Winners

Maggie Lamal

Maggie Lamal

Maggie Lamal is a Green Bay, Wisconsin native. She is a senior at Marquette University in the Diederich College of Communication’s accelerated bachelor’s/master’s degree program with an undergraduate major in public relations, a minor in marketing, and a master’s degree in communication with a specialization in digital communication strategies. She has interned with the Milwaukee Brewers, the Milwaukee Bucks, ESPN Milwaukee, the Children’s Hospital of Wisconsin, Make-A-Wish Wisconsin, and the Milwaukee Admirals. She is also a member of Summerfest’s Street Team and a grassroots marketing staff member with FOX Sports Wisconsin. She is incredibly passionate about philanthropy and spends her free time volunteering at various organizations in the Greater Milwaukee Area including; the Milwaukee Rescue Mission, the Milwaukee Women’s Shelter, and Big Brothers Big Sisters. After graduation, she hopes to pursue a career in the sports/entertainment industry, specifically in community relations or special events.

“This semester-long project was unique in so many ways, as it provided each student the opportunity to develop a marketing campaign around a recognizable franchise. I am excited to see my groups ideas and hard work come to life!”

“Developing a comprehensive marketing campaign with FOX Sports University and the Gavitt Games is easily one of the most challenging, yet rewarding, academic projects I have ever experienced.”

“Being able to work for a real client, not to mention one so established and prestigious as Fox Sports, was an unparalleled experience of my college career. It was such an honor to be a part of this program.”

 

Fall 2017 Project Description

Communications Students were tasked with developing a comprehensive marketing campaign for the 2018 Gavitt Games on FS1, specifically targeting Big East fans.

 

Professor Profile

Dr. James Pokrywczynski

Dr. James Pokrywczynski

Dr. James Pokrywczynski is an Associate Professor in the Diederich College of Communication at Marquette University. He teaches courses in advertising, planning and research.  He has published research articles in the Journal of Advertising Research, Journalism and Mass Communication Quarterly and Newspaper Research Journal as well as trade publications such as Sports Business Journal on sports and event marketing, couponing, job satisfaction among advertising practitioners, and product placement in movies/television. He has spoken to over a dozen marketing trade organizations on sports sponsorship and product placement.

He completed his Ph. D. from the Grady College of Communication at the University of Georgia in 1986. He is married, no children, but has dogs around the house that are treated like kids.  He referees high school basketball in SE Wisconsin.

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