Indiana University

Spring 2018 Project Description

Students at Indiana University were challenged to create a marketing campaign to increase awareness and excitement around the third annual Basketball Day Indiana in 2019.

 

Professor Profile

Galen Clavio

For the past decade, Galen has worked in higher education, serving as an assistant professor at both Indiana University and the University of Miami. He is an expert in social media usage in sport, having published numerous articles on the topic. He has served as a consultant to several organizations and individuals on utilization of Twitter, Facebook, Instagram, and other platforms in relationship marketing.
Prior to entering academia, Galen worked as a play-by-play broadcaster and media relations director for a number of minor league sports teams, and as a radio station sports director. He continues to be active in broadcasting today, serving as host of the “Bracket Racket” national college basketball show on HoopsHD.
Galen has developed and taught numerous classes at Indiana University, many of them focused on various elements of sport communication. This includes a class in play-by-play broadcasting, sports blogging and social media, and content management in sport websites.

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