Howard University

Fall 2017 Winners

Crystal Emelife

Crystal Emelife

Crystal Emelife is a 2018 Howard Alumna from Minneapolis, MN. She obtained her Bachelor of Arts in Strategic Legal Management Communications with a concentration in public relations. Crystal has a passion for all things communications. Whether it’s marketing, public relations, advertising or media, this inspired professional considers herself as an integrated communications guru. She now plans to pursue a career in integrated marketing where she can utilize her well-versed communication talents.

The Fox Sports U Program was one of the most hands-on learning experiences I experience in my college career!

Fox Sports University gave me confidence that I could take on other media projects and brand challenges.

This challenge has stood out profoundly on my resume. Employers almost always point it out!

 

Fall 2017 Project Description

FOX Sports Social Media team challenged communications students to create a social media strategy for the Instagram platform that targets the 18-25 year-old demographic.

 

Professor Profile

Sheryl Johnson-Ross

Sheryl Johnson-Ross

Sheryl Johnson-Ross is an Associate Professor and Strategic Communication Sequence Coordinator in the Department of Strategic, Legal and Management Communication at Howard University. She teaches advertising, research and other related media courses and has an eclectic background as an advertising practitioner with over 25 years of experience. She began her career in radio in the Washington D.C. market; writing commercials, selling syndicated radio programs and working for top rated stations including NBC and ABC owned stations. In New York, she worked at Ogilvy and Mather in Network TV Buying and performed special projects for ABC Network Sales and CBS Network marketing departments. She enjoyed a successful 14 year career at The Washington Post Newspaper and managed the largest revenue generating category of $150 million dollars and created and facilitated training for the advertising sales department. Sheryl’s additional experiences include: local radio and television advertising sales and public television grant writing. Her research interests include: diversity in the advertising industry, African-American representation in the media and advertising ethics.

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