Howard University

Fall 2015 Winners

Shanice London

Shanice London

Hailing from Union, New Jersey, Shanice London is a May 2016 graduate of Howard University.  At Howard, she majored in advertising with a minor in sports administration. She has a huge passion for event planning, sports, and helping others and hopes to combine these passions in any future job during her career. She enjoys traveling and watching sports in her spare time, especially football, basketball, and track and field. Her post graduation plans include interning for Taylor Global Inc. in NY.

“Working with Fox Sports University during my advertising campaigns class was the highlight of my senior year.  Building an entire media campaign to increase NBA viewership on Fox Sports Network made me realize this is the area of advertising I want to do more work in.”

 

“Having check-in points with executives of Fox Sports was a huge help during the process.  Their feedback gave us real life experience with a client and made us aware of what worked versus what didn’t before the final product.”
“Being a lover of basketball, this project sparked my interest from the start.  It was exciting to conduct research and make an effective plan that could have had a high possibility of being used in real time by Fox Sports Network.”

Renee Cox

Renee Cox

Renee Cox is a December 2015 graduate from Howard’s Journalism program in the School of Communications. Her major was Advertising with a minor in theatre arts. Currently she’s completing a post-graduate internship program with TheaterWorks Hartford. She plans to begin a career in Arts Communications and Advertising. She is an avid supporter of the arts and her hobbies and interests include Theatre, Dance, Music, and Baking.

“It’s been really great to be able to put FOX Sports on cover letters and resumes. It’s probably the one experience employers don’t gloss over as part of my undergraduate study.”

 

“Not many students have the opportunity to work with a real client, especially one that any person would of. I’m grateful to have had the experience.”

 

“Working with FOX Sports made me more confident in how my abilities will translate into working in the industry. Having a FOX executive like your ideas, and presentation means that I know what I’m doing. I won’t have to feel hesitant in my first salaried position.”

Kahdijah Cole

Kahdijah Cole

Kahdijah Cole-McNary is a recent graduate of Howard University. Originally from St. Louis, Kahdijah attended Howard University on a full scholarship where she majored in Advertising and minored in Sociology. She was an active member of the Tom Burrell Chapter of the American Advertising Federation throughout her undergrad and served as Vice President of the organization as well. Kahdijah wants to pursue a career in digital marketing.

“Working with Fox Sports University has been one of the most challenging and rewarding programs I’ve participated in. No school program or assignment could’ve taught me what working with Fox Sports University did.”

“I was so excited to work with Fox Sports and the NBA. I love basketball and being able to work with a client I was passionate about only made the program better.”

“What I produced with Fox Sports University is by far some of my best work. I’m very proud of what I accomplished and learned not only about the industry but myself through this program.”

 

Fall 2015 Project Description

Howard University students are developing a 360-degree branding strategy for NBA Basketball on FOX Sports. The goal of their campaign is to create buzz, excitement, and awareness around the upcoming NBA season, and drive tune-in on FOX Sports.

 

Professor Profile

Sheryl Johnson-Ross is an Associate Professor and Strategic Communication Sequence Coordinator in the Department of Strategic, Legal and Management Communication at Howard University. She teaches advertising, research and other related media courses and has an eclectic background as an advertising practitioner with over 25 years of experience. She began her career in radio in the Washington D.C. market; writing commercials, selling syndicated radio programs and working for top rated stations including NBC and ABC owned stations. In New York, she worked at Ogilvy and Mather in Network TV Buying and performed special projects for ABC Network Sales and CBS Network marketing departments. She enjoyed a successful 14 year career at The Washington Post Newspaper and managed the largest revenue generating category of $150 million dollars and created and facilitated training for the advertising sales department. Sheryl’s additional experiences include: local radio and television advertising sales and public television grant writing. Her research interests include: diversity in the advertising industry, African-American representation in the media and advertising ethics.

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