Georgetown University

Spring 2016 Winners

Kelsey Nelson

Kelsey Nelson

A native of Montgomery County, Md. Kelsey Nelson is a recent graduate of the Sports Industry Management (SIM) program with a concentration in Strategic Marketing, Communications & Digital Media at Georgetown University. Kelsey currently is a freelance sports reporter working most notably with Fox Sports Radio and Black Sports Online (BSO). Kelsey also is currently working on filming a sports documentary on the legacy of high school football in Texas. In addition to the above responsibilities, Kelsey is also the co-founder of “Books Breaking Borders: Books to End Educational Bankruptcy,” a community action project aimed at decreasing and eventually eliminating the achievement gap between minority students and their counterparts. Looking ahead, Kelsey plans on growing as a sports anchor/reporter and is working on becoming a national personality in sports. In her spare time, Kelsey enjoys traveling, writing poetry and performing spoken word, spending time with family and giving back to the community as Ms. African-American United 2016.

“Spending a semester in the Fox Sports University class allowed me to fully see all that the digital landscape is evolving into to get more involved with it as a reporter.”

“Fox Sports U is the only class I have been in where I get to see my ideas on a national level with an elite brand like the Westminster Kennel Club.”

“Working with my group in the program, I truly learned the meaning of if at first you don’t succeed try, try again. After multiple pitches my group was finally able to find an idea we could all get behind, and believed in to get it right. It made the journey all worth while seeing our idea pitched to real company executives who showed genuine interest.”

 

Will Fairfax

Will Fairfax

Will is from Annapolis, Maryland, home of the US Naval Academy.  He is a graduate of Taylor University where he studied media communications and wrote sports articles for the student newspaper.  Since 2013, Will has regularly covered the Washington Redskins for profootballspot.com, a website dedicated to all 32 NFL teams.  His work has been published in The Capital, the local newspaper in Annapolis, Maryland, Lacrosse Magazine, and the Bowie Blade-News.  Will interned with Lagardère Sports and the University of Maryland, where he gained experience in advertising, public relations, promotions, social media, database software and hospitality. Will graduates from Georgetown University in August 2016, where he will earn a masters degree in sports industry management.  He plans to work in marketing, public relations or social media.  His favorite teams to watch are the Washington Redskins and Manchester United. In addition to being an avid sports fan, Will enjoys skiing and playing tennis.

“Fox Sports University was a fantastic opportunity to gain real world experience and build my resume.”

“The experience taught us the value of adapting quickly and offering creative solutions.  Fox helped us along the way by allowing us to bounce ideas off of them. The feedback over the course of the semester really helped.”

“Through Fox Sports University, I was surrounded by an amazing team, professors, and Fox Sports executives.  I am so glad that I was able to have this opportunity.”

 

David Terry

David Terry

David Terry, a Michigan native earned his undergraduate degree in Exercise Science from Grand Valley State University in Grand Rapids, Michigan. After graduation he moved to Washington, DC to join the Strength and Conditioning Staff at Georgetown University. Terry is planning on graduating from the Georgetown Sports Industry Management Masters Program in May 2017.  In addition to his work in athletics and his studies he is a competitive power lifter with USA Power Lifting and is a Sports Diplomacy Ambassador for United States State Department. After graduation he plans to continue his strength coach career with Georgetown Athletics as well as utilize sports as vessel for progression in all aspects of life.

“Working with the Georgetown Fox Sports University professors (Omari Faulker and Will Yoder) gave me a wealth of practical knowledge in regards to sports marketing”

 

“Fox Sports U gave me the opportunity to actually step into the arena of sports marketing rather than merely observe behind a textbook and lectures. “
“It was neat having the expertise of guys that were in the field help you with a real world project. It was a great experience to be apart of.”

 

Spring 2016 Project Description

FOX Sports and FOX Sports Digital partner with Georgetown University for a third year. This semester’s project focuses on how to increase awareness and engagement for the Westminster Dog Show across FOX Sports Digital’s platforms.

 

Professor Profile

Will Yoder

Will Yoder

Will Yoder serves as Octagon’s Digital Lead for the global agency’s Athletes and Personalities Group. In this role, Yoder manages Octagon’s digital strategy, secures partnerships, and consults with clients and brand partners to navigate the sports and technology landscape. Yoder also oversees the development and maintenance of all Octagon-owned digital properties.

After joining Octagon in 2010, Yoder has developed digital applications that have reached hundreds of millions of users for partners like Sports Illustrated, USA TODAY, and the Washington Redskins, among many others. Currently, Yoder is finalizing the development of Octagon PlayBook, a new innovative tool designed to help Octagon better recruit world class athletes.

Prior to joining Octagon, Yoder founded The Nats Blog, a site dedicated to covering the Washington Nationals that has been featured on ESPN, NBA, FOX Sports, and several other mainstream outlets. He has also worked in various other internet facing roles for Heatherstone, Bloguin Sports, and the Columbus Blue Jackets. Born in Arlington, VA, Yoder graded from Ohio Wesleyan University with a degree in Journalism and a focus in Digital Engagement and Innovation.

Professor Profile

Omari Faulkner

Omari Faulkner

Professor Faulkner is a former Georgetown University Men’s Basketball player and Big East Conference All-Academic team member. Today, he is a corporate strategist and business development director at ManTech International, a leading provider of mission critical technology solutions for the U.S. federal government and an adjunct professor at Georgetown University’s School of Continuing Studies. Mr. Faulkner has conducted sports and cultural diplomacy programs in over 45 countries and was a Cultural Envoy for the U.S. Department of State. In 2013 Omari Faulkner created, and developed Georgetown’s first Sport Culture and Diplomacy course.

He is a highly sought-after foreign affairs, sport culture, and diplomatic consultant, lending his ingeniousness to international development organizations and higher educational institutions. He works alongside these entities to develop and execute diplomacy programs that enhance their brands internationally, through targeted messaging, print and social media. He is the co-founder of O Street International, a nonprofit organization dedicated to being a catalyst for transforming international engagement ideas into high-impact solutions that energize cultural exchange. Professor Faulkner received the Georgetown University Excellence in Teaching Award for the 2014-2015 academic year.

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