Georgetown University

Spring 2015 Winners - 3 point Play

Deborah Williams

Deborah Williams

A native of Little Rock, AR, Deborah Williams is a recent graduate of the Sports Industry Management master’s program at Georgetown University. Williams became interested in the business of sports after serving as a manager and graduate assistant for the Georgetown men’s and women’s basketball programs. Deborah recently accepted a position with the Georgetown Men’s Basketball program, as their Special Program Coordinator. Ultimately, Williams hopes to pursue a career in college athletics, specifically honing in on careers focused on empowering and assisting student-athletes.

“I was excited to enroll in this class because as a fairly new sports brand, Fox Sports seems receptive and malleable to students’ ideas.”

“Other companies should follow Fox’s example and allow average students the opportunity to generate fresh and innovative ideas.”

“Our instructors were extremely helpful and their extensive knowledge of the sports industry allowed us to refine and produce great ideas.”

Kendall Towe

Kendall Towe

Originally from Wilmington, Delaware, Kendall Towe gradated from Towson University with a degree in Business Management, and is entering her final year at Georgetown University Sports Industry Masters Program. After graduation Kendall plans to work in college athletics. A former D1 college athlete herself, Kendall believes that participating in a college athletic events can help a person grow and achieve things that never thought was possible.

“Fox Sports allowed me to be creative and really explore all of the different scenarios that can happen when creating a marketing campaign focused on Big East content for the sports app FOX Sports Go.”

“This program  has an innovated, action based learning program, one that I am honored to have been a part of.”

“I recommend Fox Sports University course to all my classmates in the SIM program. It allows you the chance to apply skills learned in the classroom to real-world situations.”

 

Ben Woods

Ben Woods

Ben Woods is a Cleveland, Ohio native. He attended Saint Ignatius High School and Baldwin Wallace University where he graduated with a degree in Communications. With the help of his mentor in college, he discovered his passion for helping people and decided to combine this passion with sports and pursue his Master’s Degree in the SIM Program at Georgetown University which he will complete in August of 2015. He has held internships with IMG, the United States Naval Academy and the Baltimore Orioles and hopes to make his way into Under Armour’s headquarters upon completion of his degree. Ben has played competitive indoor volleyball at the high school and collegiate levels and spends most of his time now exploring the beautiful city of Baltimore, playing indoor and sand volleyball with his friends and making new connections.

“For me, the idea of applying what I have learned in a practical setting for one of the largest networks in sports was a no-brainer.”

“I believe that Fox Sports U is the perfect tool for students like me. It offers a glimpse of what work will be like post-grad and also connected me to working professionals in an industry that highly interests me. Working with them and receiving their feedbacks and criticisms was invaluable.”

“At the end of the day, the choices we make determine where we go. I was once told that ‘everything you do from here on should get you one step closer to your end goal’ – this experience with Fox Sports U has helped me move forward in the right direction.”

“Making connections in this industry is extremely important so, working with people in the industry at Fox Sports was a big opportunity. However, this also allowed me to make connections with my peers – the future of this industry. Working with Deborah and Kendall was an amazing experience and I am glad that I was able to share this experience with them.”

 

 

Spring 2015 Project Description

In the spring of 2015, FOX Sports and the Big East challenged Georgetown students to invent a marketing campaign that focused on promoting Big East content for FOX Sports GO.

 

Professor Profile

Will Yoder

Will Yoder

Will Yoder serves as Octagon’s Digital Lead for the global agency’s Athletes and Personalities Group. In this role, Yoder manages Octagon’s digital strategy, secures partnerships, and consults with clients and brand partners to navigate the sports and technology landscape. Yoder also oversees the development and maintenance of all Octagon-owned digital properties.

After joining Octagon in 2010, Yoder has developed digital applications that have reached hundreds of millions of users for partners like Sports Illustrated, USA TODAY, and the Washington Redskins, among many others. Currently, Yoder is finalizing the development of Octagon PlayBook, a new innovative tool designed to help Octagon better recruit world class athletes.

Prior to joining Octagon, Yoder founded The Nats Blog, a site dedicated to covering the Washington Nationals that has been featured on ESPN, NBA, FOX Sports, and several other mainstream outlets. He has also worked in various other internet facing roles for Heatherstone, Bloguin Sports, and the Columbus Blue Jackets. Born in Arlington, VA, Yoder graded from Ohio Wesleyan University with a degree in Journalism and a focus in Digital Engagement and Innovation.

Professor Profile

Omari Faulkner

Omari Faulkner

Professor Faulkner is a former Georgetown University Men’s Basketball player and Big East Conference All-Academic team member. Today, he is a corporate strategist and business development director at ManTech International, a leading provider of mission critical technology solutions for the U.S. federal government and an adjunct professor at Georgetown University’s School of Continuing Studies. Mr. Faulkner has conducted sports and cultural diplomacy programs in over 45 countries and was a Cultural Envoy for the U.S. Department of State. In 2013 Omari Faulkner created, and developed Georgetown’s first Sport Culture and Diplomacy course.

He is a highly sought-after foreign affairs, sport culture, and diplomatic consultant, lending his ingeniousness to international development organizations and higher educational institutions. He works alongside these entities to develop and execute diplomacy programs that enhance their brands internationally, through targeted messaging, print and social media. He is the co-founder of O Street International, a nonprofit organization dedicated to being a catalyst for transforming international engagement ideas into high-impact solutions that energize cultural exchange. Professor Faulkner received the Georgetown University Excellence in Teaching Award for the 2014-2015 academic year.

 

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