Spring 2016 Winners
A native of Montgomery County, Md. Kelsey Nelson is a recent graduate of the Sports Industry Management (SIM) program with a concentration in Strategic Marketing, Communications & Digital Media at Georgetown University. Kelsey currently is a freelance sports reporter working most notably with Fox Sports Radio and Black Sports Online (BSO). Kelsey also is currently working on filming a sports documentary on the legacy of high school football in Texas. In addition to the above responsibilities, Kelsey is also the co-founder of “Books Breaking Borders: Books to End Educational Bankruptcy,” a community action project aimed at decreasing and eventually eliminating the achievement gap between minority students and their counterparts. Looking ahead, Kelsey plans on growing as a sports anchor/reporter and is working on becoming a national personality in sports. In her spare time, Kelsey enjoys traveling, writing poetry and performing spoken word, spending time with family and giving back to the community as Ms. African-American United 2016.
“Spending a semester in the Fox Sports University class allowed me to fully see all that the digital landscape is evolving into to get more involved with it as a reporter.”
“Fox Sports U is the only class I have been in where I get to see my ideas on a national level with an elite brand like the Westminster Kennel Club.”
“Working with my group in the program, I truly learned the meaning of if at first you don’t succeed try, try again. After multiple pitches my group was finally able to find an idea we could all get behind, and believed in to get it right. It made the journey all worth while seeing our idea pitched to real company executives who showed genuine interest.”
Will is from Annapolis, Maryland, home of the US Naval Academy. He is a graduate of Taylor University where he studied media communications and wrote sports articles for the student newspaper. Since 2013, Will has regularly covered the Washington Redskins for profootballspot.com, a website dedicated to all 32 NFL teams. His work has been published in The Capital, the local newspaper in Annapolis, Maryland, Lacrosse Magazine, and the Bowie Blade-News. Will interned with Lagardère Sports and the University of Maryland, where he gained experience in advertising, public relations, promotions, social media, database software and hospitality. Will graduates from Georgetown University in August 2016, where he will earn a masters degree in sports industry management. He plans to work in marketing, public relations or social media. His favorite teams to watch are the Washington Redskins and Manchester United. In addition to being an avid sports fan, Will enjoys skiing and playing tennis.
“Fox Sports University was a fantastic opportunity to gain real world experience and build my resume.”
“The experience taught us the value of adapting quickly and offering creative solutions. Fox helped us along the way by allowing us to bounce ideas off of them. The feedback over the course of the semester really helped.”
“Through Fox Sports University, I was surrounded by an amazing team, professors, and Fox Sports executives. I am so glad that I was able to have this opportunity.”
David Terry, a Michigan native earned his undergraduate degree in Exercise Science from Grand Valley State University in Grand Rapids, Michigan. After graduation he moved to Washington, DC to join the Strength and Conditioning Staff at Georgetown University. Terry is planning on graduating from the Georgetown Sports Industry Management Masters Program in May 2017. In addition to his work in athletics and his studies he is a competitive power lifter with USA Power Lifting and is a Sports Diplomacy Ambassador for United States State Department. After graduation he plans to continue his strength coach career with Georgetown Athletics as well as utilize sports as vessel for progression in all aspects of life.
“Working with the Georgetown Fox Sports University professors (Omari Faulker and Will Yoder) gave me a wealth of practical knowledge in regards to sports marketing”
“Fox Sports U gave me the opportunity to actually step into the arena of sports marketing rather than merely observe behind a textbook and lectures. “
“It was neat having the expertise of guys that were in the field help you with a real world project. It was a great experience to be apart of.”
Spring 2016 Project Description
FOX Sports and FOX Sports Digital partner with Georgetown University for a third year. This semester’s project focuses on how to increase awareness and engagement for the Westminster Dog Show across FOX Sports Digital’s platforms.