California State University, Northridge

Fall 2016 Winners - CSUN Winning Team

Riselle Trinanes

Riselle Trinanes

Riselle Trinanes received her Bachelor’s Degree in Art, majoring in Graphic Design and a minor in Interactive Marketing at California State University, Northridge (CSUN). During her four years at CSUN, Riselle participated in a number of clubs and activities to further her knowledge in design, including a graphic design internship for FOX Global Creative Consumer Products from September to December of 2016. Upon graduation, Riselle began her freelance work for the same department at FOX. Currently, Riselle is on the market for a full time role in the design field relating to consumer products or entertainment. In her spare time, Riselle enjoys creating fun vector illustrations and sharing them on social media (@riselletrinanes). She also enjoys volunteering her graphic design expertise for good causes like Jumpstart and LA Promise Fund.

Working with Fox Sports U allowed my group and I to gain real world experiences while also pushing us to take risks we otherwise wouldn’t have the privilege to do.

Collaboration played a huge role in my group’s success. Not only were we open to each other’s ideas, we also encouraged each other to think outside of the box.

Working with Fox Sports U is very rewarding. Not only did I learn and experience the process of creating a marketing campaign and presenting it, I can also take this experience with me to future careers.

Monica Raygoza

Monica Raygoza

Monica Raygoza will be graduating from CSUN this Spring with a degree in Apparel Merchandising and a minor in Interactive Marketing. Throughout her college career, Monica has participated in numerous of internships, in a variety of clubs including her current role as the President of CSUN’s fashion organization, TRENDS, and she even traveled across the world to study marketing in Barcelona for a semester. Through these experiences and through her passion for both marketing and the fashion industry, Monica has established a dream of opening up her own online boutique. After graduation she plans on traveling back to Europe where she will work for an international e-commerce where she will also be working towards perfecting her own website. Monica enjoys shopping, live music, traveling, and hanging out with her cat, Binky. Most of all, Monica loves an adventure. She cannot wait to start her new adventure after graduation.

Working with FOX has been one of the best experiences in my college career. Not many students are able to say that they worked with a a real organization for a class project.

Working with FOX Sports was different than working on any other class project because other projects involve you working with a company in theory. With FOX we were actually able  to work with the professionals hands on. We got to visit the lot a few times and they visited us too. I think the reason why we were all so motivated to work so hard was because we were actually working with FOX Sports professionals face to face.

Jerald Gaerlan

Jerald Gaerlan

Jerald Gaerlan is a graduating senior majoring in Marketing at California State University Northridge (CSUN). He is very passionate about film, enjoys the creative process on how studios advertise their films, and appreciates the behind the scenes aspect of making movies. After graduation, he hopes to pursue a career in the film industry. During his spare time, he enjoys going to concerts, playing guitar, and going to the movies.

Working with Fox Sports U was one of the most exciting and rewarding moments in my college career.

I loved working with Fox Sports U because it allowed me to gain real world experiences and gave me the opportunity to meet professionals who worked in the same career paths I am interested in.

The Fox Sport U team was very helpful in the process and provided valuable feedback on our recommendations that was both beneficial and meaningful.

 

Fall 2016 Project Description

Marketing students at California State University, Northridge were challenged to research and develop a strategy that FOX Sports can utilize to promote FS1 and its studio show programming to sports fans.

 

Professor Profile

KRISTEN WALKER

KRISTEN WALKER

Kristen Walker is an Associate Professor in the Department of Marketing at California State University Northridge. Her research interests include interactive marketing, social media, retail environments, brand preference, Big Data, and Internet privacy.  She is currently working on projects dealing with social networking sites and consumer privacy/protection and regularly uses client projects in her courses.  Dr. Walker designed the Interactive Marketing Minor at CSUN, encouraging a variety of majors to understand the changing role of consumer information, its permanence and power in the marketplace.  Recently her classes have partnered with Fox Creative University creating a national campaign for UFC/Fox Deportes and consulted with Buzzine, a multi-platform content network that connects artists, audience and advertising.

She began her academic career earning a Masters in Public Administration examining marketing efforts in the public sector with the US Army “Be All You Can Be” campaign.  Building on her interest in the public sector, information sharing, and interactive environments, she earned her PhD from UCLA examining the relationship between marketing, public policy and higher education. Professor Walker has advised MBA students and undergraduates as part of the Wells Fargo Small Business Institute. She was awarded first place in the 2010 Graduate Specialized Project of the Year Competition as project supervisor for the Agora Realty and Management, Inc. team.  She consults for small businesses and non-profits in a variety of industries. When she finds spare time, she is an avid fan of music and addicted to attending live concerts.

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