University of Alabama

Spring 2017 Winners - University of Alabama Winning Team

Abigail Gwarjanski

Abigail Gwarjanski

Abigail Gwarjanski is a recent graduate from The University of Alabama with a major in public relations, a specialization in sports and entertainment, and a minor in general business. There, Abigail worked in UA’s football department in recruiting as a student assistant. She has also spent her last two summers interning for the Indianapolis Colts in operations. Abigail is currently a graduate assistant for the University of Florida’s football team while pursuing her masters in sport management. Abigail’s long-term plans include working for a college or professional football team in operations.

I love that FOX Sports U gives undergraduates a hands-on opportunity to create and benefit from a real-world experience.

One of the reasons I enjoyed working on this campaign is because I truly believe in what Positive Coaching Alliance stands for and the work that it is doing.

FOX Sports U allows students from all across the country to participate in the engaging, yet challenging, competition.

Erin Routliffe

Erin Routliffe

Erin was born in Auckland, New Zealand and moved to Toronto, Canada when she was 4. She grew up playing tennis at a high level while simultaneously attending Bill Crothers Secondary School so she was able to train and compete on a global stage. In her senior year of high school, she decided she wanted to go to college before playing professionally, and ended up playing tennis for 4 years at the University of Alabama. Erin is a recent graduate, with a degree in Public Relations and a minor in Communications and will be making the move to her home country of New Zealand to play on the national team there and begin her professional career.

I’m so happy we got to work with Fox Sports and Positive Coaching Alliance this past semester. Being in athletics all my life has really given me a passion for sports, and is something I want to pursue in the future. The combination of Fox Sports and PCA was perfect for me, and I had one of the most positive, uplifting experiences!

This class and project provided me with the skills and confidence I truly needed to move forward with my future endeavors. It was the perfect way to end my time at Alabama!

Very rarely are undergraduate students provided with the opportunity to work hands-on with companies and I am extremely grateful for the opportunity Fox Sports and Positive Coaching Alliance provided me to do this.

Caroline Norman

Caroline Norman

Caroline Norman moved from Dalton, GA to Tuscaloosa, AL in August of 2013. She graduated May 6, 2017 from the University of Alabama where she studied Public Relations with a concentration in sports and entertainment communications and minored in creative writing. Passionate about the game of golf, she began working for the First Tee of Tuscaloosa as both their social media director and as an assistant training coach in the fall of 2015. She currently works as a communication intern for the American Junior Golf Association where she is able to apply her skills and knowledge into the golf events that we conduct. Her experience and love for the sport is what influenced her decision to further pursue her career in the field of golf.

 

Working with Fox Sports provided the opportunity to create, build, and design our own campaign on a level that has extremely high expectations, which gave us the opportunity to experience what it is like to work with some of the highest and most prestigious businesses today.

Fox Sports University gave us a once in a lifetime opportunity to apply our personal skills and knowledge in communications to create a brand new campaign. Not everyone has had the chance to do something like this before they graduate and that’s what was so cool about it.

The time spent working with Fox Sports prepared me tremendously for my future and helped me grow as a young professional.

Elise Collins

Elise Collins

Elise Collins is a graduate of The University of Alabama where she majored in Advertising and Dance. She plans to continue on with her dance career in New York City. She also freelances makeup and would love to get involved with advertising in the makeup industry.

The FOX Sports U program does a great job of showing pr and advertising majors what it could be like to work in the industry.

The FOX Sports U program was extremely helpful and they created a beneficial learning experience overall.

This was a valuable learning experience that taught me the importance of being a hardworking participant within an agency.

Willow Ennen

Willow Ennen

Willow Ennen is a Senior at the University of Alabama. She will be graduating with a Major in Advertising and a minor in Art. She is from the Bay Area of California and plans on moving to San Francisco to start off her career to become an Art Director at an advertising firm. She previously interned at Eleven Inc. as an Art Director Intern. With the integration of her passion for art and advertising, Willow hopes to one day become a Creative Director of her own.

 

I loved working with Fox Sports University. I learned a lot and I have some great experience from this program to bring to the real world.

One of my favorite things about this program is the fact that we were able to work with FOX’s non-profit team, Fox Sports Supports. It made the whole experience that much more valuable, being able to also hear about the great things FOX is doing.

The whole experience was exciting as out campaign began to form. I am very thankful for this opportunity.

Arianna Straggas

Arianna Straggas

Originally from Waltham, Massachusetts, Arianna is a recent graduate of the University of Alabama with a Bachelors of Arts in Communication and Information Sciences. During her time at Alabama, she explored her passion for charity and volunteer work, and hopes to incorporate that into her future career by working for a non-profit. Her ultimate goal would be to work for a non-profit that helps children with disabilities.

Being able to write for a client as big as FOX Sports was so incredibly special, and I will forever be grateful for the opportunity to do so.

The opportunity to work with FOX Sports and the Positive Coaching Alliance has taught me things that I couldn’t have learned in a classroom.

By far the most challenging yet most rewarding end to my academic career.

Abby Tecza

Abby is from Santa Rosa Beach, Florida and graduated with magna cum laude honors in May 2017. Her major was Public Relations and her minor was Computing Science and Applications. During college she interned for two summers in New York City, most notably at Tibi. In fall 2017 she will be moving to New York City to pursue a career in social media marketing.

This was easily one of the hardest, but most rewarding experiences of my college career.

I’m so grateful for the opportunity to work with FOX Sports and PCA.

This was an insane experience and I’m so thankful that we had Dr. Brown and Huff to help guide us through it.

Jamey Barnes

Jamey Barnes

Jamey is from Rome, Georgia. He attended Adairsville High School, where he played on the baseball team. After high school he attended Snead State Community College and continued his baseball career before transferring to Alabama. While at Alabama Jamey majored in Public Relations/Communications Studies and interned for a few companies as a contributor to websites specializing in the coverage of Alabama Athletics.He plans on entering the communications field and specialize in Public Relations as a career.

I thoroughly enjoyed working with Fox Sports and the Positive Coaching Alliance. Not only was it an incredible experience I learned more than I could have imagined.

Working with Fox Sports and their Positive Coaching Alliance reassured me that I was in the right major for my career. I learned so much through the semester that I will use throughout my career.

What Fox Sports is doing, supporting the Positive Coaching Alliance, is incredible. I am very thankful for the opportunity to work alongside my classmates for a great cause.

Cody Rosenberg

Cody Rosenberg

Cody is originally from Clarksville, Tennesse. He attended Munich International School as well as Carthage Central High School in upstate New York and continued his education at The University of Alabama; where he graduated with a B.A. in Communications and Information Sciences. Upon graduation, Cody commissioned into the United States Army as an Infantry Officer. Cody plans on staying in the Army through his initial service obligation and then plans to get out and go back to school to pursue an MBA.

I thought that this class was an excellent way to prepare us for entering the workforce.

The challenges of working alongside your peers really stressed the importance of teamwork, camaraderie, and professionalism.

Fox Sports and the Positive Coaching Alliance presented us with a project that I did not think I would receive while in college. This class was a wonderful and incredibly valuable learning experience.

Meaghan Stinson

Meaghan Stinson

Meaghan is originally from Columbus, Georgia and a recent graduate from the University of Alabama with a Bachelor’s degree in Communications and Information Sciences.  She earned a major in Advertising and a minor in Addiction/Recovery in Spring of 2017.  She is currently interning as an advertising consultant for TCR (Trillium Capital Resources).  Meaghan plans to pursue a career within the advertising industry in the Southeast.  In her spare time, Meaghan enjoys traveling, photography, tennis, cooking and most importantly, attending Alabama football games.

Working with FOX Sports University was an unforgettable and incredible experience unlike any other class that I have taken thus far at the University of Alabama.

This project was challenging and competitive, yet very rewarding. It provided me with a real-world, hands-on experience by allowing our team to collaborate with one another and interacting with real clients.

The experience and knowledge I gained from working on this campaign has helped prepare me for my future career path.

Valyncia Johnson

Valyncia Johnson

Valyncia Johnson is a recent graduate from The University of Alabama with a bachelors degree in public relations with a minor in communication studies and certification in sales. She is currently working on becoming a cross-trained sports and entertainment professional. She plans on becoming an entrepreneur in the sports and entertainment industry managing and assisting professionals in developing and maintaining their brand. Valyncia has a interest in the betterment of society as a whole by methodically impacting one person at a time, and feels that by impacting those on larger more prominent platforms could help her reach the masses.

 

My experience working with FOX Sports U program was a challenging one, not only did it give me real life experience, but a quality one.

FOX Sports did a great deed offering this program to students who aspire to work in the sports and entertainment industry. The connection and exposure to such a highly respected brand is unmatched.

I graduated being able to say my team and I worked with FOX Sports, and met the standards that were set and expected. We simply came and conquered!

Olivia Griffin

Olivia Griffin

Olivia is a Senior from Ellenwood, Georgia who will be graduating in August 2017. She majored in Advertising and minored in Philosophy. During her time at Alabama, she was involved in many organizations on campus which allowed her to create flyers and other things that eventually led to her wanting to pursue a career in the creative industry. She also was a student sports photographer for Crimson Tide Athletics, where she had the opportunity to photograph many Alabama sporting events. After graduation, she plans on pursuing a career doing creative work for professional sports teams.

I’m happy I had the opportunity to work with a big name like FOX Sports U, it was a learning experience I’ll never forget.

I was on the fence as to what I wanted to do in my career, but this project made me realize I want to work in sports and do more work like this.

This was the most difficult, time-consuming project I’ve done in college, but all of the hard work was worth it! I’ll never forget the people I worked with in my group.

Ellie Burns

Ellie Burns

Ellie was born and raised as a Hoosier in Indiana until she ventured off to study at the University of Alabama. She will graduate in August with a Bachelor’s degree in Public Relations. Ellie has previously worked as a marketing and public relations intern for Sports Graphic and Section 127. Her passion is driven by her intrinsic motivation to create quality work. After August Ellie will be pursuing a job in either the marketing, advertising, sales or public relations field.

I’m so appreciative we got to work with FOX Sports U. This opportunity will give us all a leg-up on the competition and a taste of the real world.

My level of determination jumped up when working with a great sports franchise such as FOX Sports. This project took a lot of time, and it all paid off.

FOX Sports taught us how to start from scratch and turn it into a month long campaign. The experience is invaluable and one I will look back on and always cherish.

Chavis Cook

Chavis Cook

Chavis is a senior at The University of Alabama pursuing a degree in Advertising, he attended Loveless High School in Montgomery, Alabama before heading to The Capstone. Upon graduation in August, he will be pursuing his Master’s degree in Sports Business Management at The Capstone. He has held internships with the Philadelphia 76ers and the NABC. He believes that the experiences learned from these internships will give him a good outlook during his job search. Upon his graduation from the Master’s program, Chavis hopes to find a career in the operations side of basketball or football. When he is not in class, he works in the Athletic Training Room for Alabama Football as a student manager.

I loved being able to work with the Positive Coaching Alliance and Fox Sports. They were both very enjoyable to work with, and I also learned valuable lessons from each organization.

As a college student, there are times when you think that your voice isn’t heard. By working with Fox Sports, our voices as students were clearly heard.

The group aspect of this project has allowed me to grow both as an individual as well as a potential employee. I am forever grateful to have had the opportunity to participate in something so innovative.

Katie Bell

Katie Bell

Katie is from Memphis, Tennessee and recently graduated from The University of Alabama with a degree in public relations and a minor in computing technology and applications. She has accepted a position at Tuscaloosa Chevrolet as a digital marketing specialist to oversee the website and social media accounts. Katie is interested in a career focused on analytics to promote business and company growth, and in the future she wants to work for an agency that specializes in research.

Working with FOX Sports and PCA was an invaluable experience that taught me the importance of accuracy, deadlines and teamwork. From start to finish, the experience I gained from producing real-life client work is something I will carry with me into my professional career.

This was easily my favorite class throughout my college career. FOX Sports presented our class with a challenging opportunity and our team was able to design a unique and compelling campaign for them.

Being able to produce work for a client that can have an impact on people’s lives is an indescribable feeling, and it wouldn’t have been possible without FOX Sports and PCA.

 

Spring 2017 Project Description

FOX Sports University and FOX Sports Supports challenged Alabama ADPR students to develop a cause-marketing campaign for Positive Coaching Alliance, a FOX Sports Supports partner. Campaigns will encourage fans to learn more about the organization’s mission.

 

Professor Profile

Kenon Brown

Kenon Brown

After completing his doctoral studies at The University of Alabama, Kenon A. Brown joined its Department of Advertising and Public Relations in August 2012 as a assistant professor. Prior to his academic appointment, Kenon worked for eight years in restaurant management and marketing, while also conducting independent media training for several smaller non-profit organizations and local businesses. His teaching specialties include strategic communication management, research methods and communication campaign planning. Keeping with his practitioner roots, Kenon also consults with several regional and national clients, specifically assisting with market research and strategic planning.

Professor Profile

Randall Huffaker

Randall Huffaker

Randall Huffaker joined the Advertising and Public Relations faculty in August 2012 as an instructor. He teaches courses ranging from campaigns, AdTeam, management, sports marketing, social media & digital marketing, art direction, portfolio development. Huffaker has partnered with clients including NASCAR, Fox Sports and the Football Bowl Association, creating opportunities for students to develop real-world problem solving skills through experiential learning opportunities.

Huffaker has more than 20 years of experience in advertising and more than 15 in digital marketing. He recognized as emerging technologies took hold, social and digital media would change consumer behavior. As a result, in 2009 Huffaker opened his own agency, Alchemist, which focuses on brand development and digital marketing. He has worked with clients ranging from local to international with the goal of developing insightful engaging experiences. Huffaker has worked with clients from financial institutions, hospitals, nonprofit organizations and a host of others. He continues to serve as consultant for a number of midsized agencies around the region, developing effective digital strategies to meet marketing objectives.

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