Arizona State University

Spring 2010 Winners

Ty Catmull

Ty Catmull

Ty Catmull graduated from Arizona State University in May 2010 with a degree in Journalism and Mass Communication.  Ty was a sports reporter for ASU’s Cronkite NewsWatch and was involved with Fox Sports Arizona’s television series Sun Devils 101.  Prior to his work with ASU he interned in the sports department at Fox 10 News Arizona.

Samantha Rios

Samantha Rios

Samantha graduated from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University in May 2010. She received her Bachelor of Arts in Journalism, with an emphasis in Public Relations, and minored in Political Science. She is currently doing freelance marketing/new media work for FOX Sports Arizona in Phoenix and plans to pursue a career in public relations in Los Angeles.

“The hands-on experience that I earned through this class doesn’t compare to anything I have learned in a classroom during my entire college career.”

“I know I am better prepared for the working world now and I’m confident the work I’ve done in this class will help me in my job search.”

Sal Musto

Sal Musto is a Broadcast Journalism student at Arizona State University. His career aspirations range from being an MLB Umpire to the radio “voice” of the New York Mets. Originally from NJ, Sal moved to Arizona to attend ASU because of the beautiful weather as well as to continue his wrestling career as a Sun Devil. He has interned at KPNX-12 (NBC Phoenix) and currently interns with KDUS “The Fan” 1060am with its sports department.

“Never have I felt more ready to begin my career and step out into the real world than after working with Fox Sports Arizona and creating their winning campaign for the Fall 2010.”

Hillary White

Hillary White

Hillary White is a junior at The Walter Cronkite School of Journalism and Mass Communication, where she is pursuing a degree in public relations. One could say she is romantically involved with languages, for Hillary speaks Spanish and hopes to learn German one day. Upon graduation, Hillary aspires to work abroad in the hospitality and luxury brands industry.

Chelsea Randell

Chelsea Randell

Chelsea Randell graduated Cum Laude from Arizona State’s Walter Cronkite School of Journalism and Mass Communication with a bachelor’s degree in public relations in May 2010.  Throughout her college career, Chelsea was a marketing assistant at ASU Athletics, a promotions intern at Riviera Broadcast Group, and a public relations intern at InterContinental Montelucia Resort & Spa.  She is pursuing a career in sports marketing or advertising.

“[FOX Sports] University encouraged us to be competitive and creative in a professional environment.”

“We were motivated by the goal of seeing our vision come to life”

“This experience opened my eyes to a realistic view of what I want to pursue after graduation”

Chanel Perez

Chanel Perez

Chanel Perez is entering her senior year at Arizona State University and is currently pursuing a degree in Public Relations at the Walter Cronkite School of Journalism and Mass Communications.  She most recently completed an internship with Bebe Stores, Inc. as an agent.4bebe who executed a marketing plan to promote Bebe at ASU.  Perez currently free-lance writes for Latino Future Magazine and hopes to pursue a career in public relations or marketing within the sports or music industry with dreams of one day moving to New York City or Los Angeles.

Carly McElroy

Carly McElroy

Carly McElroy is a Phoenix native who graduated from the ASU Walter Cronkite School of Journalism and Mass Communication in May 2010. After completing an internship with Comedy Central in New York City in 2009, Carly realized both her passion for New York and for the media world. She plans to return to NYC where she will pursue a career in the marketing industry.

“I can’t believe it. This is ridiculous. I never felt more motivated for a class.”

Andrew Gruman

Andrew Gruman

Andrew Gruman is currently a senior at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. Andrew currently serves as the Station Manager for ASU’s campus radio station, The Blaze 1330 AM and also is an on-air talent at the station.  Also, Andrew serves as the ASU Football and Men’s Basketball beat writer for the campus newspaper, The State Press.  In addition to writing for The State Press, he is the beat writer for ASU Baseball and Women’s Basketball for DevilsDigest.com.

“Having the ability to design a marketing campaign for Fox Sports Arizona was truly a once in a lifetime experience.  The real world training that I learned from this class, is second to none.”

“What [FOX Sports] University is doing is awesome.  They are giving students building blocks toward a career, by giving them the ability get great real world experience and to get to see their hard work come to life.”

Anais Durney

Anais Durney

Anais Durney graduated with her bachelor’s degree in public relations from Arizona State University’s Walter Cronkite School of Journalism and Mass Communication in May 2010. She recently moved to Utah where she is ready to dive into the PR and marketing industry full-time. During her undergraduate study at ASU, Anais interned with Knoodle Advertising and Public Relations, a Phoenix-based agency, as an account management intern in 2009.

Alicia Hart

Alicia Hart

Alicia Hart is a senior at Arizona State University.  She is pursuing a degree in Journalism with an emphasis in Public Relations, along with a minor in Sociology.  She is an active member in Public Relations Student Society of America.  Upon graduation in May 2011 she plans to further her education in pursuit of a Masters within the Communication field.

“I really enjoyed this class and everything I learned about jobs in sports marketing and the real-life experience by creating a campaign.  I walk away with a great deal of knowledge I can use upon graduation in my respective career choice.”

 

Spring 2010 Project Description

FOX Sports Arizona partnered with the Arizona State University’s Walter Cronkite School of Journalism & Mass Communication for the first time this semester. Students in the “Sports Marketing & Campaigns” class created a marketing campaign for FOX Sports Arizona. The broad based concept covered on-air promotion, print advertising, outdoor, radio, internet, digital and social media, and ultimately reinforced that the network is the home for Arizona sports.

At the end of the semester, the groups presented their campaigns to FOX Sports Arizona and two groups were selected as winners. One of the winning groups designed a campaign around the tag line “We Bring the Game Home”, and another created a social media campaign that to be used as an extension to “We Bring the Game Home.”

 

Professor Profile

Eric Fischer

Eric Fischer

A 20+ year marketing, media, sales and sponsorship veteran who has worked to create innovative, integrated marketing, media and content platforms to drive revenues for global media organizations.  With a career spanning the agency, client, league and vendor perspective, Eric has worked at a senior management level within several of the most well-respected global media organizations including Clear Channel, Disney, Fox, McCann-Erickson Worldwide, MGM, the National Basketball Association (NBA) and Wyeth Pharmaceuticals.  In these roles, he has been fortunate work with several of the world’s leading marketers such as Anheuser-Busch,  Coca-Cola, Dell, Electronic Arts, Fedex, Gatorade, Microsoft, Nestle USA, Sprite, Taco Bell, T-Mobile and Yahoo!, to develop, build and execute media-based marketing solutions that drive business results.

As Vice President, Global Media Solutions for the NBA, Eric was responsible for leading the league’s digital sponsorship and media innovation across its 75+ marketing partners across the NBA, WNBA, NBA Development League, USA Basketball as well as the Basketball Hall of Fame.

As Regional Vice President of Clear Channel Advantage, Eric led west coast efforts to create cross-platform marketing initiatives including developing customized media solutions involving 1,200+ local radio stations and the digital platforms for nationally syndicated personalities such as Rush Limbaugh, Dr. Laura Schlessinger and Jim Rome.

Most recently and before joining LifeLock, Eric was SVP, Content and Sponsorship at Digital Artists, working with the largest global brands to develop innovative social media programs taking advantage of world’s most famous athletes and team’s social media graph.  In addition Eric continues to consult start up and early stage companies within the sports and digital media innovation space.

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