Arizona State University

Fall 2010 Winners

Chelsea Smeland

Chelsea Smeland

Chelsea Smeland is currently a senior at the Cronkite School. After interning for the summer months, Chelsea became a Production Assistant at Fox Sports Arizona. She hopes to one day become a live sports Producer. Chelsea graduates in May 2011.

“[FOX Sports] U is what college is all about. The real-life experience is something I can take with me no matter what career path I choose. This is the most valuable class at ASU. Hands down.”

Jake A. Harris

Jake A. Harris

Jake A. Harris is a senior at Arizona State University studying Journalism and Mass Communication with an emphasis on digital storytelling. With an anticipated graduation of May 2011, Jake is making preparations to begin a career in journalism after the Cronkite School.

“Through the [FOX Sports] University program, I learned quite a bit about the world of marketing that will serve me very well in the future. Somewhere between a rigorous class and a high-profile internship, I learned skills through this process that couldn’t be taught any other way.”

Kati Shearer

Kati Shearer

Kati Shearer is a senior at ASU’s Walter Cronkite School of Journalism and Mass Communications.  She will be graduating in May 2011 with a degree in print/digital journalism.  She is currently an intern with the Arizona Republic sports department and will be enrolled in a class covering the Milwaukee Brewers spring training.  She plans on pursuing a career in sports journalism or marketing.

“This class gave me a hands-on approach to the sports marketing industry.  It was more like a job than a college course and helped prepare me for the months to come after graduation.  It showed me how many opportunities there are in both sports and marketing.”

Kyle Daly

Kyle Daly

Kyle Daly is a senior studying journalism at Arizona State University.  He has worked for ASU’s student newspaper for the past two years and has even held the position of editor-in-chief. Kyle has interned at The Arizona Republic in Phoenix and the The Orange County Register in Santa Ana, Calif.  He will graduate from ASU in December 2011. Kyle’s career goal is to become a news reporter at a major metropolitan newspaper.

“Where else can a student come up with the idea of a company’s entire marketing campaign?  [FOX Sports] University is more than an internship.  It makes the student a professional.”

 

Fall 2010 Project Description

FOX Sports Arizona partnered with the Arizona State University Walter Cronkite School of Journalism & Mass Communication for a second consecutive semester for a “Sports Marketing & Campaigns” class. This class created strategic plans for FOX Sports Arizona’s digital platform. This task included developing content along with a marketing campaign for FOXSportsarizona.com. The students presented innovative concepts on branding and marketing the site, and tactics to encourage consumer-generated content through the latest social media trends. The winning campaign focused on how user-generated content can attract new users and increase the sites connectivity among fans.

 

Professor Profile

Eric Fischer

Eric Fischer

A 20+ year marketing, media, sales and sponsorship veteran who has worked to create innovative, integrated marketing, media and content platforms to drive revenues for global media organizations.  With a career spanning the agency, client, league and vendor perspective, Eric has worked at a senior management level within several of the most well-respected global media organizations including Clear Channel, Disney, Fox, McCann-Erickson Worldwide, MGM, the National Basketball Association (NBA) and Wyeth Pharmaceuticals.  In these roles, he has been fortunate work with several of the world’s leading marketers such as Anheuser-Busch,  Coca-Cola, Dell, Electronic Arts, Fedex, Gatorade, Microsoft, Nestle USA, Sprite, Taco Bell, T-Mobile and Yahoo!, to develop, build and execute media-based marketing solutions that drive business results.

As Vice President, Global Media Solutions for the NBA, Eric was responsible for leading the league’s digital sponsorship and media innovation across its 75+ marketing partners across the NBA, WNBA, NBA Development League, USA Basketball as well as the Basketball Hall of Fame.

As Regional Vice President of Clear Channel Advantage, Eric led west coast efforts to create cross-platform marketing initiatives including developing customized media solutions involving 1,200+ local radio stations and the digital platforms for nationally syndicated personalities such as Rush Limbaugh, Dr. Laura Schlessinger and Jim Rome.

Most recently and before joining LifeLock, Eric was SVP, Content and Sponsorship at Digital Artists, working with the largest global brands to develop innovative social media programs taking advantage of world’s most famous athletes and team’s social media graph.  In addition Eric continues to consult start up and early stage companies within the sports and digital media innovation space.

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